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Data Made Simple

A marketing analytics digest for DTC & Retail Brands, without the jargon. Brought to you by James King, Ex Head of Digital at Benefit Cosmetics

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Black Friday 2024 - how has it trended
Dec 09, 2024

Black Friday 2024 - how has it trended

Super interesting seeing the Google Trends for Black Friday 2024 when comparing by country... and it was a tale of two halves.

James King
James King
🛍️The end of Black Friday
Dec 09, 2024

🛍️The end of Black Friday

Why this day no longer exists outside the US (and why that’s a good thing!)

James King
James King
🛒 Black Friday 2024 - has consumer fatigue set in already?
Dec 09, 2024

🛒 Black Friday 2024 - has consumer fatigue set in already?

James King
James King
Google ‘cannot proceed with third-party cookie deprecation’
Feb 16, 2024

Google ‘cannot proceed with third-party cookie deprecation’

Plus: Pinterest Ads within Google Ads, and 44m post-purchase survey insights

James King
James King
I've summarised 700+ pages of ecomm industry reports so you don't have to 😅
Feb 06, 2024

I've summarised 700+ pages of ecomm industry reports so you don't have to 😅

And other news this week in the world of marketing analytics

James King
James King
AI driven or back to basics? 🤖
Jan 30, 2024

AI driven or back to basics? 🤖

And hot off the press - a GA4 report builder! 😮

James King
James King
"Cookiepocalypse" misconceptions and what it means for ecommerce 🍪
Jan 23, 2024

"Cookiepocalypse" misconceptions and what it means for ecommerce 🍪

Plus other tips to help omni-channel brands make better, data-driven decisions

James King
James King
A marketing analytics digest for DTC & Retail Brands, without the jargon. Brought to you by James King, Ex Head of Digital at Benefit Cosmetics

Data Made Simple

A marketing analytics digest for DTC & Retail Brands, without the jargon. Brought to you by James King, Ex Head of Digital at Benefit Cosmetics

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