Data Made Simple
A marketing analytics digest for DTC & Retail Brands, without the jargon. Brought to you by James King, Ex Head of Digital at Benefit Cosmetics
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Super interesting seeing the Google Trends for Black Friday 2024 when comparing by country... and it was a tale of two halves.
Why this day no longer exists outside the US (and why that’s a good thing!)
Plus: Pinterest Ads within Google Ads, and 44m post-purchase survey insights
And other news this week in the world of marketing analytics
And hot off the press - a GA4 report builder! 😮
Plus other tips to help omni-channel brands make better, data-driven decisions