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Black Friday 2024 - how has it trended

Super interesting seeing the Google Trends for Black Friday 2024 when comparing by country... and it was a tale of two halves.

🛍️The end of Black Friday

Why this day no longer exists outside the US (and why that’s a good thing!)

🛒 Black Friday 2024 - has consumer fatigue set in already?

Google ‘cannot proceed with third-party cookie deprecation’

Plus: Pinterest Ads within Google Ads, and 44m post-purchase survey insights

I've summarised 700+ pages of ecomm industry reports so you don't have to 😅

And other news this week in the world of marketing analytics

AI driven or back to basics? 🤖

And hot off the press - a GA4 report builder! 😮

"Cookiepocalypse" misconceptions and what it means for ecommerce 🍪

Plus other tips to help omni-channel brands make better, data-driven decisions